Archive | January 2012

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Twittersphere on a rampage over #McDStories

Twittersphere on a rampage over #McDStories

Today I woke up to stories about McDonald’s Twitter campaign going ‘horribly wrong’. It’s fascinating to see how a corporate giant like McDonald’s ( #McDstories) or Walgreens ( #iLoveWalgreens) can attempt to buy social buzz and control what folks are talking about. Then to watch it backfire is very interesting. “Despite everything we say in […]

By George, I think she’s got it!

By George, I think she’s got it!

To clear up any potential confusion, this post is intended to satisfy a research proposal assignment for my Social Media Research & Techniques class (#SMRTCCE). It aligns with the series of “SWOT-ting” posts I’ve published over the last week. My general focus has been on social media usage in Canadian Universities and I chose to […]

More to SWOT about

So today my brain is busily assessing my thoughts on the SWOT points I shared in my previous two posts. Of course, there are always more things that pop into our heads after presenting our thoughts. Unlike a job interview or a live stage presentation, online communications vehicles allow for updating and appending. So here […]

SWOT-ting McMaster – part II

SWOT-ting McMaster – part II

So I will continue on from my previous post with my SWOT Analysis for my #SMRTCCE Research Proposal, which highlights social media usage in Canadian post-secondary institutions, using McMaster as a case study. Strengths: McMaster is a large community of faculty, staff and students, many of which have expertise in digital communications, web design, social […]

SWOT-ting McMaster Unversity – part I

SWOT-ting McMaster Unversity – part I

As part of any public relations or marketing campaign strategy planning process, the SWOT tool is considered the basis for assessing the situation and identifying what can be done to support organizational goals. ‘Strengths’ and ‘Weaknesses’ are part of the internal analysis, while ‘Opportunities’ and ‘Threats’ represent external issues and considerations. Just enter “SWOT” in […]

Social Media in Canadian Universities

Social Media in Canadian Universities

Choosing my topic for my #SMRTCCE class research proposal has been overwhelming. Perhaps you know what I mean. Have you ever decided to research something (anything!) to do with social media and realized it is a monumental, all-encompassing topic? There is no end to the long list of  ‘experts‘ who will tell you exactly what […]

Foothills before mountains

Planting the seeds of this blog is proving challenging. I love to write. I love to speak. I love to think and create. I strive to inspire others. So, I find myself puzzled by my lack of words at this moment. Probably because I want to make it perfect. And there is no perfect communication. […]