Archive | January 2012
You are browsing the site archives by date.
Today I woke up to stories about McDonald’s Twitter campaign going ‘horribly wrong’. It’s fascinating to see how a corporate giant like McDonald’s ( #McDstories) or Walgreens ( #iLoveWalgreens) can attempt to buy social buzz and control what folks are talking about. Then to watch it backfire is very interesting. “Despite everything we say in […]
So today my brain is busily assessing my thoughts on the SWOT points I shared in my previous two posts. Of course, there are always more things that pop into our heads after presenting our thoughts. Unlike a job interview or a live stage presentation, online communications vehicles allow for updating and appending. So here […]
As part of any public relations or marketing campaign strategy planning process, the SWOT tool is considered the basis for assessing the situation and identifying what can be done to support organizational goals. ‘Strengths’ and ‘Weaknesses’ are part of the internal analysis, while ‘Opportunities’ and ‘Threats’ represent external issues and considerations. Just enter “SWOT” in […]
Choosing my topic for my #SMRTCCE class research proposal has been overwhelming. Perhaps you know what I mean. Have you ever decided to research something (anything!) to do with social media and realized it is a monumental, all-encompassing topic? There is no end to the long list of ‘experts‘ who will tell you exactly what […]
Planting the seeds of this blog is proving challenging. I love to write. I love to speak. I love to think and create. I strive to inspire others. So, I find myself puzzled by my lack of words at this moment. Probably because I want to make it perfect. And there is no perfect communication. […]