Archive | February 2012
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SYNOPSIS: On Wednesday, February 15, 2012, our #SMRTCCE class participated in the McMaster Class in Advertising at the Ron Joyce Centre in Burlington. The event featured a major gift announcement and a presentation by directors of the Pirate Group from Toronto. The hashtag #MacPirate was used on Twitter for tweets related to the event. Tweets with […]
With a strategic social media plan, recruiting undergraduate students would be more targeted and effective. A strong, integrated online presence would not only provide information to help high school students find the right school and program, it could increase awareness of the McMaster brand. A plan that would find the social media communities who are […]
Many people start a social media project with lofty goals. Some think it’s ‘easy’ to ‘do social media’ but using technology to communicate is not new, it has just evolved. The game is bigger now and potential reach of a campaign is virtually limitless. The Internet is no longer new and novel; users are savvy […]
Where to Begin? As a starting point for any research plan, it’s key to assess an organization’s goals and needs within the context of your focus area. Then communication goals and the appropriate audience must be identified. Communication objectives must align with organizational goals before any campaign is initiated. When a strategic social media plan […]