Archive | February 2012

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A #MacPirate Adventure

A #MacPirate Adventure

SYNOPSIS: On Wednesday, February 15, 2012, our #SMRTCCE class participated in the McMaster Class in Advertising at the Ron Joyce Centre in Burlington. The event featured a major gift announcement and a presentation by directors of the Pirate Group from Toronto. The hashtag #MacPirate was used on Twitter for tweets related to the event. Tweets with […]

Where do we go from here?

With a strategic social media plan, recruiting undergraduate students would be more targeted and effective. A strong, integrated online presence would not only provide information to help high school students find the right school and program, it could increase awareness of the McMaster brand. A plan that would find the social media communities who are […]

Finding your social media audience: II

Finding your social media audience: II

Perhaps this post should have been part ‘I’, as I’m stepping back to look at my findings from my social media statistics adventures. Part ‘I’ is a focused analysis of a particular audience for my case study (McMaster University), but I will backtrack and tell you how I got there. Under the Lens: a closer […]

Finding your social media audience: I

Finding your social media audience: I

Many people start a social media project with lofty goals. Some think it’s ‘easy’ to ‘do social media’ but using technology to communicate is not new, it has just evolved. The game is bigger now and potential reach of a campaign is virtually limitless. The Internet is no longer new and novel; users are savvy […]

Social Media Research Plan: 101

Where to Begin? As a starting point for any research plan, it’s key to assess an organization’s goals and needs within the context of your focus area. Then communication goals and the appropriate audience must be identified. Communication objectives must align with organizational goals before any campaign is initiated. When a strategic social media plan […]