Archive | March 2012

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Ambient Awareness: a culture of connection

Ambient Awareness: a culture of connection

In September 2008, Clive Thompson of the New York Times coined the social science based term, Ambient Awareness in his piece Brave New World of Digital Intimacy. He described this phenomena as social media connections creating a sense of community from ‘weak ties’ rather than close, personal relationships we experience in our day to day […]

To Pin or Not to Pin

To Pin or Not to Pin

While I have been excited and eager to explore Pinterest as an admissions outreach tool for McMaster University, I’ve been coming across some articles which suggest using this site is definitely a challenge to organizations re: copyright infringement. Although the popularity of this site is skyrocketing, how can we ethically use it as an organization […]